the show

all black!

because the opposite of light is darkness, contrasting the power of the screens, enhancing their colours and transforming space into an immersive environment

the show is a showroom conceived as an experiential laboratory to engage, educate and inform. designed to accommodate a plethora of events dedicated to the world of LED screens

it has different facets, as different as the markets it represents: sporty, elegant, scenic, museum, urban, corporate

the embossed rubber floor takes you into a sporty, urban environment, the wall captions evoke museums, the window stands for retail market, the curtains and the limelights drum up expectations for the next event…

the floor signage is a graphic token that emphasizes the multidisciplinary nature of the project, and helps your discern the various pixel pitches and therefore the minimum distance from which you can best appreciate the screens on display

this is a space where visual content is created with the aim of telling a story along the exhibition itinerary;

enjoy!